Here is a great blog on what is possible through analytics. One of the most important goals of getting the most value from your data is to have good processes in place to produce GOOD data to start with. In the green industry this is our biggest challenge, most businesses do not have systems and processes in place to not only produce the data but to collect it in an efficient manner. Good data collection will provide invaluable insights and analysis to direct and form strategic plans, but the dedication to collect this data needs to be a vision that is supported from the highest levels of your organization.